At the heart of “making” is creating that thing, whatever it is, that you wish to see in your world. It’s an impulse to possess a thing you can’t otherwise just go out and buy.

You’ve seen the photos, now meet Laura, the woman rider who helped make the #SalzmotoBonny look so fabulous.

How do you make a vibrant business more impactful when it’s already at the center of its local rider community? Tell the stories of the adventures going on behind the scenes and out on the road.

BikeEXIF is the web’s preeminent showcase of custom motorcycles. This week I was thrilled to see my own CB450 on BikeEXIF’s front page.

Salzmoto founder Nathaniel Salzman gave the August 2017 Creative Mornings Chicago keynote on “Genius”, describing his journey and the origins of Salzmoto.

I attended my very first MotoGP race a couple weeks ago at the Indianapolis Motor Speedway. I was fortunate enough to be a guest of Ducati as part of the Motoworks Chicago crew.

Our aerial photography platform got to play the part of the Goodyear Blimp for this youth sports program.

In addition to my coverage of Motoblot 2015 for BEHIND THE MOTO, I did some aerial video with local bike builder Analog Motorcycles.

I am featured as the Guest Columnist in the July/August issue of Motorcycle magazine.

In this week’s story for the Motoworks Blog, BEHIND THE MOTO, I did a review of the Scrambler Ducati as part of our regular bike feature series.

My recap of Motoblot 2015 is live on BEHIND THE MOTO, and features highlights from the Iron Moto Challenge plus some exclusive aerial photos of the event.

The Concept Path 22 is our first look at what will likely be a R-series scrambler from BMW. Here’s my break-down of the bike’s details for BimmerFile.com.